The commercial partner for community sport
Back5 helps community sports clubs run better and earn more. It holds the Australian and New Zealand rights to 360Player, a club management platform, and builds national brand partnerships around the audience each club brings.
The problem
Community clubs run on time-poor volunteers, fragmented systems and manual processes. Engagement is patchy, priorities compete and revenue opportunities slip past.
Club software sells admin. Nobody sells the club’s audience to brands, so the people who keep local sport going see little of the value they create.
What Back5 does
Back5 puts clubs on 360Player for registrations, communication and day-to-day admin, with integration, automation and a single database behind it.
That gives each club a connected community of players, families, coaches and supporters. Back5 then brings brands and offers to that community, and the club shares in what it earns.
The five pillars
People
Engage and grow your community.
Systems
Streamline operations with less admin.
Commercial
Unlock new and diversified revenue.
Marketing
Turn engagement into action.
Performance
Build a stronger, more sustainable club.
Who it’s for
Where it is today
- Live at back5.com.au
- More than 100 clubs onboarded to 360Player
In the group
Back5’s clubs are Toa’s first customers, and club networks across the group help put Poppi Social in front of creators.
The market
Sources: Australian Sports Commission; Australian Sports Foundation, Clubs Under Pressure (2023).
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