How DAY ONE Group works
One operating company that sells, markets and scales owner-led businesses. Owners keep the majority and stay in charge. The group brings the commercial team and shares its cost.
The problem we solve
Good businesses stall for want of runway and a commercial team, not ideas.
Founders either fund them part-time from a day job, or give away half the company to whoever promises sales and marketing. Hiring a full team for one early business is rarely affordable, and every business ends up paying for the same functions on its own.
DAY ONE Group runs one shared team across a group of businesses. Each owner gets a full commercial function, and the cost is shared rather than duplicated.
Four principles
The rules every business in the group works by.
Plan before spend
The first three months are planning: a three-year plan built with each owner, an execution plan that maps it, and the group plan that delivers them all. Spend starts only against agreed plans.
One shared growth engine
A lean shared team covers sales, marketing, finance, legal and technology oversight, with automation and AI throughout. Every business uses it, so no business pays for the same work six times.
Owners stay in charge
Businesses come in largely as they are. The owner keeps the majority, and day-to-day operations and hiring are decided jointly by the owner and DAY ONE Group.
Capital discipline
DAY ONE Group is not a development fund. Major builds are funded on each business’s own economics: from revenue, fee for service, group capital or the owner’s own reserve.
What every business gets
A lean shared team serves every business in the group, so no business pays for the same work six times.
Sales
Channel and direct sales built for each business’s customers.
Marketing
Brand, campaigns, lifecycle and content, shared across the group.
Finance
Bookkeeping, reporting and the plan that spend is measured against.
Legal
A General Counsel from day one, for contracts, compliance and structure.
Technology
CTO oversight so each product is built and run properly.
Automation and AI
AI agents and automations that work alongside every owner, around the clock.
From joining to scale
Three stages, the same for every business.
Plan
Months 0 to 3A three-year plan built with the owner, an execution plan that maps it, and roles agreed. Spend starts only once the plans are signed off.
Execute
From month 3The sales and marketing engine switches on for the business. Work runs against the agreed plan, with progress visible to the owner every week.
Scale
Years 1 to 3Every business reports to one scorecard, reviewed quarterly. Effort moves to where it earns most, so each business grows to plan.
An AI-first operating system
AI agents act as an extended workforce, growing each business around the clock alongside its owner. Every signed plan is a project, every business has its own channel, and the scorecard feeds itself from the CRM and ledger.
For business owners
Log in to your business: the plan as a live board, what the group is doing for you this week, your committed hours and your scorecard.
For the group team
One board each across every business, ranked by allocation. No re-keying, no duplicate trackers, and AI does the chasing so people do the work.
For the board
Every scorecard, allocation decision and late milestone, live. Monthly and quarterly reporting is generated from it, not written for it.
Ownership that keeps everyone aligned
- Owners keep the majority. You keep control of your business and stay in charge of it.
- DAY ONE earns its stake. The group’s stake is earned through the work it does, not bought with a cheque.
- Direct stakes, not a fund. Each business is held directly, so its results stay its own.
- A clear way out. Every business has a pre-agreed exit path.
- New businesses bring their own capital. Businesses that join later fund their own growth plan, so no business is diluted to pay for another.
Running a business that needs a commercial team?
Answer eleven questions to see whether DAY ONE Group could be the right fit. Your results appear on screen. Nothing is sent anywhere.